Rekindling the Pinterest romance

I once saw a tweet about how someone was rekindling their romance with Pinterest and couldn’t help but laugh to know exactly how she felt.  You are like a lovesick puppy when you first discover the pinning pleasure, but eventually it starts to dwindle, maybe it even dies off completely for a while.

Facebook has been sapping all my energy lately, to the point of feeling stuck in a rut.  Although most of my work is actually done on Facebook, I think I definitely believe that variety is the spice of life when it comes to social networking.  Only recently I re-discovered my interest in Pinterest again, joined Google + and updated my LinkedIn and Twitter profiles.  Instagram is also featuring significantly too these days because I like the video function and for some reason, it works better than Vine did for me.

After getting a Samsung Galaxy Tab I downloaded all the social media apps and was interested in the different features or displays, in comparison to my laptop and iPhone.  Hence why the emphasis on mobile and device friendly sites is so big these days.  Still trying to decide if there are any annoying features about this device, but all I do know is that I still feel like I need all three to be connected in the way I like.  Easier to Instagram with the iPhone, upload photos on the laptop and pin on the tablet.

pinterest 1In just the year or so I have been on Pinterest I have seen a huge increase in users within my social circles.  There are frequent notifications that new friends have joined or are following my boards.  Although most of my boards are created with re-pins, there are actually several of my own original pins in there – meals I have tried out and posted.  Obviously the aim is to post as much original content as possible, as its the aim across the board.  If you only repin on Pinterest, it’s like only resharing pictures on Facebook and never uploading or posting anything from yourself.  If everybody did that we would see the same stuff over and over in no time.

So at first get familiar with it by re-pinning pins onto your boards but then start to think about pinning your own content soon too.  It’s also good to invite your friends to contribute to your boards, I have a Mommys Meals board that a couple of friends are allowed to pin to and I have been requested to pin to a Who Said What board, so this is taking the pinning experience to the next social level.  Of course liking and commenting on pins is always welcomed to.

A lot of the pins I re-pin onto my boards have served as awesome inspiration, from exercise to art and all the yummy meals in between.  With Zimbabwe Fashion Week just over a week away, I have been inspired with super healthy menu’s to make sure there is no weight gain before then, so keep a look at for my next blog about this.

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10 ways to create a successful content strategy in social media

1.Know what the goal is?
Before you decide that social media is not working for you the way you had hoped it would, be specific. Have you decided on the goal posts? Are you wanting to generate more traffic, create a following, generate engagement with your fans or generate revenue. Your metrics will depend on your end goal so if you want to generate more revenue, work out the exact dollar value every lead a social media post generates. If you want a larger following, make sure you are on all the platforms. If you want more comments, mentions and engagement make sure your content is of high quality that promotes engagement.
2.Ask Questions
This is your chance to really interact with fans and generate engagement to gain leads. You are able to get inside their heads and find out what their interests and lifestyles are. It’s an instant focus group, which allows you to explore what your customers or fans like and where you can expand.
3.Monitor your competitors
Keep an eye on what others in your industry are doing. It’s interesting to note which social media platforms they are using, which are working for them and which are not necessarily. Are you posting or tweeting as much as them, do they have more engagement? Maintain an active presence on the sites that are working for you so that you don’t get left behind, but keep evolving and try new platforms that seem to be successful for your competitors too.
4.Customer is King
Spending a little time on where your customers are is key too. Find out what channels they use – Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram seem to be the most commonly used in Zimbabwe at the moment but chances are different customers will be on different sites so find them and follow them too. Create content that they want to engage with or talk about and then listen to what they are saying.
5.Post more
Increasing the posts and updates will generate more traffic. It is not uncommon for business to tweet 5-10 times a day and Facebook averages between 1-4 posts a day. Business hours usually have the highest traffic but anything between 8am and 8pm is usually safe, depending on your brand.
6.Bring your posts to life
Using infographics and hashtags is a great way to add a little something to your posts. Infographics are appealing as they present a lot of otherwise boring to read information in a visually attractive way that is easy to comprehend and remember. Using hashtags can track promo activity across platforms and people who use them are likely to engage in social conversations more.
7.Linking in-person events and social media
A great way to get more exposure for your brand on the social sites is to integrate it with your in-person events. Create an event on your page, pick a hashtag for the event to get engagement or stream a live video of your event. Post blogs, pictures, videos, press releases and even attendees names to excite other potential attendees.
8.Be generous with tips
A search on the keyword ‘tips’ yields incredible results and as this is the information age and everyone is looking online for something to make their life easier, why not be the one giving it to them. Tip related articles always go down well so if there is something you an share, you will be pleasantly surprised.
9.Don’t rely on auto-posting
Auto-posting is fine, but being available for real conversation back and forth is important. It’s called social media for that reason, real time social conversation. This is where you may get your best insider tips from, early morning or late night conversations with people who are keen to tell you what they are thinking about your brand.
10.Outsource where necessary
Research has shown that companies that have the most effective social media presence have a combination of both internal and eternal people. Internal administrators can deliver messages and updates as the news breaks so to speak and can help keep the content fresh. Whilst the expertise and knowledge of a social media consultant, who understand social media across all platforms, can also add great value to your campaigns. Try covering all bases and have both internal and external resources to rely on.

If you have any comments or further suggestions on creating an effective social media content strategy then I would love to hear them.