Rekindling the Pinterest romance

I once saw a tweet about how someone was rekindling their romance with Pinterest and couldn’t help but laugh to know exactly how she felt.  You are like a lovesick puppy when you first discover the pinning pleasure, but eventually it starts to dwindle, maybe it even dies off completely for a while.

Facebook has been sapping all my energy lately, to the point of feeling stuck in a rut.  Although most of my work is actually done on Facebook, I think I definitely believe that variety is the spice of life when it comes to social networking.  Only recently I re-discovered my interest in Pinterest again, joined Google + and updated my LinkedIn and Twitter profiles.  Instagram is also featuring significantly too these days because I like the video function and for some reason, it works better than Vine did for me.

After getting a Samsung Galaxy Tab I downloaded all the social media apps and was interested in the different features or displays, in comparison to my laptop and iPhone.  Hence why the emphasis on mobile and device friendly sites is so big these days.  Still trying to decide if there are any annoying features about this device, but all I do know is that I still feel like I need all three to be connected in the way I like.  Easier to Instagram with the iPhone, upload photos on the laptop and pin on the tablet.

pinterest 1In just the year or so I have been on Pinterest I have seen a huge increase in users within my social circles.  There are frequent notifications that new friends have joined or are following my boards.  Although most of my boards are created with re-pins, there are actually several of my own original pins in there – meals I have tried out and posted.  Obviously the aim is to post as much original content as possible, as its the aim across the board.  If you only repin on Pinterest, it’s like only resharing pictures on Facebook and never uploading or posting anything from yourself.  If everybody did that we would see the same stuff over and over in no time.

So at first get familiar with it by re-pinning pins onto your boards but then start to think about pinning your own content soon too.  It’s also good to invite your friends to contribute to your boards, I have a Mommys Meals board that a couple of friends are allowed to pin to and I have been requested to pin to a Who Said What board, so this is taking the pinning experience to the next social level.  Of course liking and commenting on pins is always welcomed to.

A lot of the pins I re-pin onto my boards have served as awesome inspiration, from exercise to art and all the yummy meals in between.  With Zimbabwe Fashion Week just over a week away, I have been inspired with super healthy menu’s to make sure there is no weight gain before then, so keep a look at for my next blog about this.

The Purpose of your Page?

Deciding early on what your expectations are in social media will help you start as you mean to go on.  All too often businesses are measuring their social media success on the wrong things entirely so it’s important to determine where you are heading first.

What’s the end goal?

  • To connect with your customers and clients
  • To deliver a better customer service
  • To gain new leads
  • To build brand awareness

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Image courtesy of smarnad / FreeDigitalPhotos.net

Whatever it is that you want to achieve in your business, now is the time to align it with your social media efforts.  To get you on track, here are some questions you need to ask:

What are my expectations for the page?

What kind of exposure do I want – increase customer engagement, improve public relations, promote new products and offers or deliver exceptional customer service?

What kind of engagement would be most beneficial – knowing more about our existing customers or finding out more demographic info?

What demographic are we struggling to connect with that would be valuable to do so through social media?

What are my competitors doing that I think works or doesn’t work?

What are my ROI expectations?

The last question will get a variety of answers and most will probably be within some social media metric – saying they want a certain number of likes.  However in day to day business the main metrics would be sales volume, revenue and cost.  These may be hard to measure in social media, but reach and engagement are a good place to start.  How a piece of content is performing and how often people are engaging with your brand is important.

Remember having a lot of likes or fans is not everything.  You are no better off having a hundred people following your page who never interact with it, so focus on having real likes that really want to talk back to you, and gain valuable information from them, with your end goal in mind.

Feel free to leave any comments if you would like to share your ideas or experience in this…