Social media has opened hundreds more doors when it comes to sharing user friendly content and connecting with potential customers. As Internet growth continues to explode, relying soley on traditional marketing tools and websites will no longer be enough.
Social media has a strong impact in the growth of online business. It is not purely for recreational use and the sooner you can see the potential of these social media platforms, the quicker you can reach your target audience. Why is it such a big deal?
Everyone is already using social media on a personal level, so they are already engaging and connecting with brands out there, whilst doing what they want, when they want, getting info about whatever they want. They are also impatient so if they can’t find what they are looking for quickly their mentality is to find it somewhere else, because they can. Once you get to know “them” better, you will probably hear more about what “they say” too. I’ve always wondered who “they” are, but know I know – they are your target audience!
Develop profiles for your target audience on social media
Know who your target audience really are so that you can create content that is optimized for them. Develop some profiles of what your customers look like and post content based on the profiles of your target audience. Social media allows you to distribute unique content throughout the day, targeted at different profiles within your target audience, and you know that content will be seen by your target audience then and there.
What’s in your Target Audience Profile?
Demographics – Age, Gender, Income level, Race
Interests – What other pages do they like
Irritations / Issues they have
Social behaviour – What do they like on Facebook, what makes them comment or share
You can add in lots more information to your profile and get creative with who they really are. Once you have a basic idea of what your target audience looks like, its amazing how much better you get with brainstorming sessions about what to post and when. You may want to try postings to different groups within your target audience profiles to see what works and what doesn’t.
If this all sounds too much like hard work, and you just interested in having a pretty page with lots of likes then let us do the hard work for you.
We specialise is social media management and we offer unique social media management services, that are designed to fit around your business and budget. A surprisingly small investment for a rewarding outcome. If you would like to know more about how we can help you grow your online community and customer base then please contact us by filling out the form below.