Capturing pure creativity on Vine

So with the recent launch of Vine, we were keen to jump aboard and find out what it’s like.  Vine is an app for iPhone, iPad users that allows you to share video content and it said to be the next big thing, think Instagram but with more feeling and life.

#vine

Vine – Video Loop Sharing

Vine is the latest craze in social media, and it comes in the form of 6 second loop videos.  Why 6 seconds you wonder?  Well considering Twitter is the parent company and they are famous for imposing constraints, albeit 140 character tweets, why not do the same for vidoes people will share?  Keep the clips short and people have to get more creative.

An interesting feature of Vine is the Record, Pause, Record option, which makes for some very interesting videos.  Now, instead of just looking at a picture of a plate of delicious sushi, you get to see the Sushi, the champagne and the girl sitting opposite the person sharing their dinner experience.  It’s the whole package, right down to the restaurant background noise, which I believe the sound can be turned on and off but I haven’t got to that yet.

Creative and clever sharing

This seeing and sharing live information has brought the creative types to the table in a whole new way too.  Cleverly recorded magic tricks like a banana diminishing in size over 6 seconds, or a very rapid how to bake a cake.  But its the toy tricks that seem to be popular on here too.  Action figures recorded in a seqence of events, its like how you imagine old animation was filmed.

Already a string of celebs have uploaded videos, Enrique Iglesias, Tyra Banks and Arnie Schwarzengger to name a few, but I have yet to see any of these.  One of the fun features is #FirstPost where you get to see literally everyone’s first post.  You are given the option of playing with the apps recording function of holding the screen to record and letting go when you want to pause, and you are given the impression this is some trial shot, but your first recording gets instantly tagged #FirstPost and you are given the option of sharing it.

Explore Vine

You can easily find already hash tagged topics in the Explore function, some include #travel #2013 #food, etc which also makes it easy to search for such videos too.  Of course, right now it’s probable that they have only released a basic version for now, with just the core product in mind.  Maybe later we will get to crop, edit, zoom and view a final cut before we opt to share it, but for now it works.  For Vine too, as they likely intended for it to initially, to gather data about who is using it, when and what they are recording.  Although some prefer to wait until better versions are released we think there is no harm in trying these things out in the early days either.

Clearly others felt the same way, when it came to more damaging content.  Days after in launched, it received more than 30 explicit videos from a user account, and one of the videos accidentally showed up on the Editors Picks.  Twitter are taking action against hardcore pornography by banning searches for explicit content.  They also faced service issues days after launching and the service went down, but like most new things hiccups are experienced.

We think this will bring about an explosion of video sharing, and it definitely could be a valuable app to add to your social media cap in 2013.  We would love to hear your thoughts on Vine if you have tried it out so feel free to share your knowledge and experience on this.

Social Media Solutions 2013

With January drawing to a close, we are shifting focus onto the rest of 2013 and are wondering what to expect from Zimbabwean businesses in social media.  This really is the information age and with all there is to offer in the world of digital and content marketing, it can make for some challenging decisions.  Do you build profiles and accounts on every single social media platform out there and make sure you have great presence, or do you carefully select the best platforms for your business and dominate those?

Social media trends:

In Zimbabwe the majority of social media users access these sites through their mobiles.  Many don’t have fixed internet lines and internet cafes are scarce, compared to other capital cities, so mobile penetration is high.  It therefore makes sense to take this into consideration when choosing your platforms.  Sites like Facebook and Twitter will continue to dominate, mainly because everybody uses them on a personal level and are common apps.  Developing your own apps on Facebook or making use of QR codes for shopping, for example should excite your audience so don’t be afraid of exploring these options.  If you don’t run advertising campaigns on social media you should retain your fans and followers, so 2013 will mainly be about content marketing.  Share valuable content that engages people and solves their problems and you have a winning formula.

Keep creating content

Visual content is also key and it doesn’t get better than Instagram if you want to keep creating and sharing attractive content.  No longer are hashtags restricted to Twitter, this is a great way if keeping a collection of photos under all in one place and its common for users to spend a vast amount of time, choosing and applying 20+ hashtags to their photos.  The most time spent on Instagram however is spent choosing a filter, to give your photo some kind of edgy, vintage or contemporary feel to name a few.  Although the app is only available on i-phones, i-pads, etc, there is another fantastic photo-sharing social networking site that can easily rival Instagram.  Flickr has been named “best mobile photo app” by Forbes so many would even say its better than Instagram.  However Instagram has been around two or three years and has 100 million users and Flickr has been around since 2004 and has 75 million users.

Content generation continues to be the number one challenge so if you don’t fancy yourself as much of a photographer then start to implement other ways of generating content.  Re-using content in a new context, so to speak can alleviate a little pressure in generating fresh, original content.  If you have written a successful blog previously, use the information and feature it on a video tutorial or podcast.  Share your amazing PowerPoint presentations.

Something old, something new

Blogging has been around for ages but is this an avenue you are fully taking advantage of?  Blogging for your business can place as you as more of an expert in your field, you can show how and why you are a market leader.  If you can solve typical problems faced by people and give them tips in your industry then you will definately gain recognition and reward.

SlideShare is a hot new topic right now and whether it takes off to the extent of some of these other sites, time will tell.  It’s a new way of sharing content, that has been previously limited before, and even opening an account makes you want to create a news worthy, informative presentations.  Find out what topics are trending on Twitter or Google and make up a presentation around that.  Or you can just start off by presenting everything you think we need to know about your business.

Social media = sales eventually

So you are starting to enjoy having a bigger presence than you could have ever imagined.  The feedback and engagement you are getting is more than you bargained for too.  Your company suddenly has better credibility with your customers and more loyalty to your brand.  But what about the sales?  Now it’s time to take it to the next level and get your product sold through more social media channels.  Although Facebook has a higher percentage of purchasers – 2.9% versus 0.9% on Pinterest, let me not underestimate the importance of sales through this site.  Also bear in mind that Facebook has been in the game for seven years, Pinterest has only been around for two.

Pinterest virtally became an overnight sensation because of the inspirational boards you can create.  In these boards, you ‘pin’, or essentially store amazing, beautiful, capitivating pictures of anything and everything from your dinner party menu to sports equipment and gadgets.  People add home decor ideas, photography inspiration, fashion and motivational quotes, whatever you like.   There were standing jokes of how addictive the site is, aren’t they all, and how women would spend their lives planning out their weddings on Pinterest, despite the fact they didn’t even have a boyfriend.  How all this is relevant, I am not sure, but it worked because somehow this is becoming a hugely popular site to buy from.  1 in 5 people that have pinned something, have made a purchase and that is a conversion figure that no other social media site can boast.

So whether you want more brand awareness, more customer feedback or more sales, try out some of the new social media sites in 2013, share more visually attractive and valuable content and keep engaging with your audience so that you become a known industry player.   If you have anything more to share on this, please feel free to do so because as always…knowledge is power!

 

 

 

Non-invasive Cavitation Liposuction

If you are considering liposuction to remove excess fat but are scared of the invasive proceedure, then you may want to consider some of the alternative non-surgical solutions.

Cavitation liposuction is pain free, takes less than half an hour once a week and is a lot less expensive.  No needles or cannula’s, just ultrasound frequency that effectively destroys fat cells.

See for yourself…

Body Sculpting and Contouring

Non-surgical liposuction

You may have considered all the options when it comes to excess fat removal, including surgical liposuction, lipodissolve, laser lipo or non-surgical lipo cavitation.  With an abundance of treatments and procedures to choose from you may feel somewhat overwhelmed when it comes to selecting what is right for you.

With surgical liposuction, you get probably the best results overall but with it comes the surgery downtime, anesthesia  pain, swelling and an average cost of $5,000.  This is the only method of liposuction that guarantees that the removed fat can be seen and measured.

A surgeon will perform the procedure by using hollow cannulas and a fluid containing local anesthetic and agents to shrink the blood vessels.  This is connected to a vacuum that allows the fat to be pumped out.  Recovery time and level of pain depend on where and how much lipo was performed but there will be painful surgery downtime to contend with.

Cavitation Liposuction

With lipo cavitation there is no anesthesia, pain, surgery downtime, skin damage or swelling and on average it only costs $500.  However the results may not be as dramatic and take longer overall to achieve.  You can expect to see a result immediately and as you continue with weekly treatments you will see loss in the treated area.  It is common to do before and after measurements so that you can gauge fat loss.

If you want to achieve dramatic weight loss then it is recommended that you get the advice of a nutritionist, dietitian and personal trainer.  There is no better alternative to controlling your weight than following a healthy lifestyle – eating a balanced diet, doing regular exercise and drinking plenty of water.  Liposuction and cavitation assist in the removal of excess fatty deposits but are not a general weight loss tool.

If however, you are looking to contour and sculpt your body and already have a considerably good diet, exercise often enough, but still can’t seem to shift those lose few inches or have problematic areas of excess body fat then liposuction, surgical or non-invasive may be the answer for you.

Lipo cavitation is a revolutionary method for removing excess body fat and it works by using ultrasonic frequency.  It generates low frequency ultrasonic waves, causing micro bubbles that create energy inside the fat cells.  This allows the fat cell membrane to erupt and the liquefied fat is excreted from the body through the lymphatic system. It does not affect any surrounding structures, blood vessels, nerves or internal organs.

It is recommended that you don’t burden your liver and kidneys before lipo caviation so it’ best to avoid alcohol and greasy, spicy, fried food for 2-3 days before your treatment.  You need to drink lots of water in the day, and especially 2 hours before your treatment.  It’s also highly recommended that you do 20 minutes of cardio after treatment as this speeds up your bodies natural mechanisms for breaking down fat. A lymphatic drainage massage also aids the body in elimination so this is another highly recommended treatment in conjunction with lipo caviation.

Contraindications of Lipo Cavitation:
  • Liver or kidney disease or disorder
  • Pregnancy or breastfeeding
  • Skin disorders or disease
  • Cancer
  • Osteoporosis
  • Heart disease / irregular heart rhythm
  • Immune system / circulatory system disorders
  • Pacemaker or internal fitted device including metal structures prosthetic hip or knee

If you are looking to sculpt and contour your body, or remove excess fat in certain areas then this is a safe, pain free option where there is no surgery down time or heavy costs involved.  The results are noticeable within the first few sessions and it is recommended that you do 6-8 treatments on an area initially.  With treatments only taking between 20-30 minutes, it can easily be fitted into your day with minimal disruption.  You can expect to have a 4-5 inch loss after 8 treatments and this should stay off permanently if you maintain a good diet and regular exercise.

To book a free consultation or to find out more please call Cosmetic Sculpt Studio on 0774 729 782

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Frantic Fridays all round!

It’s Friday and that’s good news right?  Well I am glad it’s the end of the week, but it’s been such a busy one that I have missed a few days from my blogging challenge.  Oh well, it was just a personal thing, nobody else really cares if I do it or not, and I am fine with it so moving along….

This morning whilst I was driving, I had my usual quantity of daydreaming, this time it was about having some sort of sign in my car that I can show other drivers who drive like idiots.  This woman in a nice new white Golf GTI overtook me and a few other cars, who were just going normal speed and was in such a hurry she was risking wrecking her new car.  As she speed past us she hit every sort of pothole imaginable, which she wouldn’t of, if she had just stayed in the left lane like everyone else. As she screeched past I wondered where she was rushing to at 9am?

Anyway I had forgotten about her by the time I had reached the next traffic lights, only to find who in front of me?  Yes, her. The car right in front of me, who had overtaken me about three minutes previously in such a hurry, was now just sitting here waiting with everyone else.  I needed my sign.

It would say:

Ha ha well done, you raced ahead, damaged your car on the numerous potholes you hit, wasted petrol and are still sitting here no closer to your destination than I am.

People in this place are in such a rush for nothing.  They overtake you only to brake and turn in front of you or get nowhere faster.  It’s madness.  So I laugh and plan out my little car signs to these people who clearly don’t realise the stress and strain they are adding to their lives by always rushing.  Maybe I’m just getting old!